top of page


Small Business Management
In this industry, businesses are built on four main pilars. These pilars consist of the construction of a business model, an execution of a marketing plan, bringing a team/ resources together, and financing all business endeavors. These posts outline the essentials of entrepreneurship and how to properly manage a small business.


The Foundations of Entrepreneurship
Entrepreneur is someone who creates new business in the face of risk/ uncertainty to achieve profit/ growth by identifying opportunity/...
ZPerry78
Sep 6, 20184 min read


Ethics and Social Responsibility
Ethical behavior doing what is right as opposed to wrong- reflects personal values/ beliefs Stakeholders: various groups and individuals...
ZPerry78
Sep 6, 20185 min read


Inside the Entrepreneur Mind
creativity- the ability to develop new ideas/ discover new ways to attack problems/ opportunities (competitive advantage) to make change...
ZPerry78
Sep 6, 20184 min read


Conducting Analysis and Designing Business Model
Idea assessment- examine a need in the market/ developing solution/ determining ability to make it happen Business ideas- conducting idea...
ZPerry78
Sep 6, 20183 min read


Crafting Business/ Strategic Plan
Business plan- summary of entrepreneur's proposed business venture/ operational/ financial details/ marketing opportunities and...
ZPerry78
Sep 6, 20184 min read


Business Ownership/ Buying Existing Business
Important issues when evaluating forms of ownership: tax considerations/ liability exposure/ start up and future capital requirements/...
ZPerry78
Sep 6, 20183 min read


Franchising and the Entrepreneur
Franchising: system of distribution of semi-independent businesses. Owners and franchisees pay fees/ royalties to parent company...
ZPerry78
Sep 5, 20182 min read


Building powerful bootstrap marketing plan
Marketing is the process of creating/ delivering desired goods to customers. Involves activities of retaining loyalty Bootstrapping...
ZPerry78
Sep 5, 20182 min read


E-Commerce and the Entrepreneur
Factors to consider before launching into E-commerce How company exploits internet/ opportunities to transform relationships with...
ZPerry78
Sep 5, 20183 min read


E-Pricing and Credit Strategies
Three potential forces of pricing strategies: Image/ competition/ value Price conveys image: policies communicate about brand (high/ low...
ZPerry78
Sep 5, 20185 min read


Creating a Successful Financial Plan
Net profit margin = net income divided by annual sales Financial Management- process provides entrepreneurs with relevant financial info...
ZPerry78
Sep 5, 20184 min read


Managing Cash Flow
Valley of death- time that company experiences negative cash flow as they ramp up operations/ build customer base/ become self supporting...
ZPerry78
Sep 5, 20184 min read


Pros/ Cons for Potential Investors
Family and Friends Pros: Likely to invest More patient than outside investors Useful for start-up funding More invested in the company...
ZPerry78
Sep 5, 20183 min read


Sources of Financing (Equity and Debt)
Secrets to financing: chose right source of capital/ knowing where to look/ raising takes time & effort/ creativity counts/ use web for...
ZPerry78
Sep 5, 20184 min read


Choosing the Right Location/ Layout
Source of competitive advantage location decision process resembles an inverted pyramid (selecting region of country/ state/ city/ site)...
ZPerry78
Sep 5, 20183 min read


Global Aspects of Entrepreneurship
Can be strain for small companies but can reap many benefits (ability to offset sales declines in domestic market/ increase sales and...
ZPerry78
Sep 5, 20182 min read


Building A Venture Team and Planning for the Next Generation
Leadership- influencing/ inspiring others to work to achieve a common goal, while giving freedom and power to achieve said goals. The...
ZPerry78
Sep 5, 20184 min read


URI Bachelor of Graphic Arts
https://web.uri.edu/meeturi-cspd/rfp/ (URI IMAGE ON THEIR WEBSITE) I’m writing with concerns regarding curriculum preparation in the...
ZPerry78
Aug 14, 20182 min read
bottom of page